step1 Research and analisys
To develop a brand which will resonate with your audiences, we need to know your idea of organisation inside and out. How will you be perceived in the market? How will customers view your brand compared with others? What characteristics will customers associate with your brand? During this first stage we assess the brand and explore the strengths and weaknesses of the business, the marketplace and the competition.
Business model canvas&
In-depth market research
step2 Brand strategy
At Y Agency our creative work is driven by the strategic requirements of the client brief and our understanding of the brand and the brand framework. During this phase, we bring the written strategy to life by exploring and defining essential creative building blocks like mission and business model, product and target audience, ideology and big idea, positioning & tone of voice.
Tone of voice
step3 Verbal communication
The foundation of every brand is a unique and memorable name and slogan. Your company’s persona and values need to be clear and obvious in the language and communication concept you use. We will help you ensure that your big themes and key messages properly reflect who you are and what you want to be.
Naming & Slogan&
step4 Visual communication
Psychologists have found that 90% of communication is non-verbal. The unified design language we create is not just a set of static rules and individual atoms. It’s an evolving ecosystem. We clearly understand how a multiplicity of elements fit, form, and resonate with one another to create an impactful and unified message for its viewers. To create a brand book that will be useful and attractive both for your team and for your customers is a huge challenge. A brand style guide takes the heart and soul of your brand - your mission, vision and values - and translates it into design. Our mission is to empower your business through creative and ROI-driven solutions and visual language that will make your brand recognizable and drive thousands of customers at your doorstep.